Blog Calendar

The Blog Calendar puts your entire blog on a timeline: what you published, when, how it performs in Google, and what to do with it next. It is the content side of AI visibility, because the pages engines quote are usually the ones that already answer a question well.

Blog Calendar is currently a beta feature. If you do not see it in the sidebar, turn on beta access in Preferences.

Setting up your blog

Click Set up your blog and use Auto-fill at the top of the dialog: paste nothing, and we will find your blog index and a sample article from your brand domain. If detection misses, fill it in yourself:

• Blog URL: your blog’s own index page, for example example.com/blog.
• Example article URL: one real article. This is what tells us articles apart from listing pages, so it is worth filling in.
• Category URLs: optional tag or category pages we should crawl as well. Add these if your blog paginates poorly or splits content across sections.

Save, and the first import starts immediately.

The import

The first import can take a few minutes on a large blog. While it runs, the calendar is locked and a progress frame appears at the top; you can leave the page and come back, it keeps going in the background.

For each post we collect the title, URL, publication date and preview image. Preview images are validated, not guessed: a candidate has to answer with an actual image, so a site that returns a page instead of a missing Open Graph image ends up with an honest “couldn’t fetch a preview” note instead of a broken thumbnail.

Refresh from site in the header re-crawls and picks up anything new. The gear icon reopens the setup dialog, where you can also unlink every imported post if you want to start the import from scratch. Unlinking removes posts from the calendar, not from your site.

Analytics per post

If Google Search Console is connected, each card shows real numbers for that URL: clicks and impressions for the period. This is what makes the calendar useful rather than decorative, because it turns “we published a lot last spring” into “these four posts get all the traffic”.

See Google Search Console for connecting it.

Recommendations

Under the numbers, most cards carry a short blue recommendation, with the full reasoning in a tooltip on hover. It is derived from the post’s own Search Console data and its age:

Recommendation	Roughly when
Leave it for now	Published recently, too young to judge
Keep, refresh dates	Working, just getting stale
Keep and strengthen	Real clicks, worth investing more
Rewrite the title	Impressions but almost no clicks
Rewrite for a keyword	Settled, some impressions, no traction
Wait, then rewrite	Not yet old enough to call, but not promising
Merge or delete	Old, no impressions, no clicks
Hide or rewrite	Old and performing badly enough to hurt the rest

Without Search Console connected the advice is necessarily weaker, since there is no traffic data to reason from.

Article analyzer

Each post can be analysed in depth: pros, cons, concrete recommendations and a ready-made fix prompt you can hand to a writer or an assistant. See Article analyzer.

Related: Article analyzer, Google Search Console, AI Visibility Playbook.